To say my time working with The Farm was multifaceted is a bit of an understatement. While market managers from across the country were doing their thing booking shows, I was busy:
- Making sure the event paperwork submitted properly to the client
- Writing event summaries for the web
- Fielding questions and concerns from the client, should they arise
- Prepping and sending post event reports after the events
While not the most glamorous portion of my job, it did teach me the nuts and blots of proper work flow, client relations and content management. Likewise, it was a good daily exercise to flex my writing muscle.
The real fun came when we were initially building out The Farm site. Suddenly I had a mountain of different tasks in front of me. All the bands need bios. All the labels need bios. Market managers, culture section, event section? All in need of content.
Did I deliver? Of course.
It’s always interesting to watch something like this turn into this:
But wait there’s more!
I did staff bios!
Don’t forget checking eblasts for accuracy!
Fun fact: they were accurate.
As you can tell from looking at this site, a lot of my stuff has been under the banner of this Camel program. Speaking for myself, I feel that as this program tried to discover what it was and where it belonged within the company, so did I. A bit cliched, I know, but true.
I mean, I went from an office manager position to a client contact to content manager and copywriter. And honestly, I loved them all. Okay not office manager, but three out of four ain’t bad.
Before I walk away from the Camel stuff for good on this site, I’ll leave you with this particular piece. I was asked to capture the essence of the program, what we meant to fans and what we meant to bands.
To that end, it’s a pretty ambitious undertaking under watchful eyes. I did it, I nailed it, I’m immensely proud of it. Here’s the sheet submitted (and approved) by the client.



