So here we are: a start-up agency with a cool program for a big client. A client who has no grasp on what exactly the program they’re supporting is.
Trying to explain the indie scene and ethos to a rube is tough. Trying to explain the indie scene and ethos along with how corporate sponsorship can be successfully integrated without compromising the artist’s authenticity to a rube is like trying to describe the taste of purple.
My mission, should I choose to accept it: gather musicians, promoters, venue owners, tastemakers and assorted talking heads of the indie world from Chicago, Austin and New York. In the course of three days, travel to three cities and interview these folks for a video to be shown to the higher-ups at R.J. Reynolds.
I can say that in the course of burgeoning career, this has been one of my proudest moments. I was given complete ownership of this project. From nailing down interviews to determining the voice and vibe of the video to music selection, I was on it.
But curation and content means nothing without a guy behind the camera. So my sincerest thanks goes to the always-awesome Francis Almeda at Almeda Grill for bringing this whole thing to life.
An insane amount of work in an insanely short amount of time, I could not have asked for a better experience.
Part 1
Part 2
